Customer Insights, Data Analytics, Big Data etc. have become the new buzz words amongst the business world. Recently, the Central Bank of Sri Lanka emphasised the importance of using customer data for decision making to all corporates.
Unfortunately, the concept remains as fiction to most companies even though they are virtually sitting on a gold mine of knowledge.
Join this half day programme to discover how you can unlock and benefit from the customer data you currently hold and importantly, use it for analytics, targeting and decision making.
75% of your profit comes from customers who’ve bought from you before. So, if you have data on who has bought from you and you’re not talking to them, you’re missing out on possibly millions of Rupees of PROFIT. Why spend money on searching for new ones when you have those who are begging to hear from you again. But it’s knowing who to talk to, what to say, how to say it, which media to use and how much to pay that will not only generate response but PROFIT that will be the secret of your success.
We’ll reveal 98 of the best kept secrets that have been used by international companies to increase their profits. That’s right. 98 secrets. Minimum. So learn from the experts who have advised over 500 companies worldwide how to extract profit from customers they already have and how to stop them going to your competitors.
The objective of most marketing efforts is to drive sales. So, you need to either create a customer pull towards your offer or get in front of the prospective customer to detail your offer. This workshop will provide participants with the necessary strategic and tactical knowledge to keep your hotline ringing soon after your campaign. Or, if you are selling high value products or services and especially in a B2B environment, the programme will give you insight on making appointments with the relevant prospects.
The bottom line is that you will know how to measure and minimise your cost per enquiry or sale with these techniques.
Your first step in acquiring new customers and making a sale is the advertising you place in front of them. No matter what you offer, you HAVE to get their attention. This workshop will demonstrate the multiple ways of achieving this. Then you have to persuade them that your product is just right for them. This workshop will give you the ammunition to do this. Finally, you have to make the sale; get them over the last hurdle and make tour profit. This workshop will show you the creative tricks to do this. This is THE most in-depth workshop on creativity to gain response there’s been in Sri Lanka. Just look below for all the facts.
The telephone is one of the most underused communications channels, yet it offers such possibilities because of its versatility. Not only is it used for speech and texting but also to link to other devices to provide a seamless operation that can be incorporated in almost every marketing campaign. A significant group of marketers gathered together to hear how they could incorporate the phone better especially in handling complaints. Handling a complaint in an efficient manner leads to increased customer satisfaction, loyalty and profits. A special section on how to write a lead generating script was also included so that delegates would know how to structure it themselves. And, once the script was written, delegates learned how to improve their listening and response skills so it was delivered effectively and effortlessly. Delegates left with an increased knowledge base and high confidence levels that they could deliver what they had learned.
Data Analytics sounds very technical and complicated, (it’s actually not) yet it’s one of the most important elements of any business and especially the marketing department. Today, you need to understand your changing customer base, what they’re buying and how much they’re spending. Join us to understand how to set up a customer database and HOW to use it to discover knowledge that helps develop your business strategy and Customer Insights. Learn how to identify high yield segments; project customer revenues, find out who’s likely to defect to a competitor and much more. This is a very practical workshop where you can apply the outcome immediately in your own company.
Direct Solutions presented a well attended 2 day programme on the complete course on CRM. An expert panel of professionals with many years of practical experience on the relevant subjects, presented this programmes which covered the set up and management of CRM. A live demo of a CRM system and the merits of sourcing an off-the-shelf versus a customized system was well received. All participants completed an assignment which was marked and Certificates awarded.